With a line-up filled with Singapore’s most iconic bands and singers, the Art Of Sound by Razer held at Lowercase, Laselle College on 30 April 2014 was bound to gain a roaring reception.
Razer, a brand best known for gaming hardware has branched out into the world of music with its new line of Adaro Audio Series headphones. Attempting to tap into the Singapore music scene, Razer marketed its product launch with a music event, The Art OF Sound, where five bands – Charlie Lim & The Mothership, Stopgap, The Gareth Fernandez Band, [.gif] and Gentle Bones engaged in a four-hour long jam session. Lowercase was filled with youths who came by to support their favourite local acts.
Joel Tan aka GentleBones got the night started with a set that showcased his warm acoustic tones as well as his music ingenious. He showed off his impressive vocal range with mash-ups of his favourite songs as well as a couple of well-known originals.
GentleBones had the crowd of young indie fans bobbing their heads as they swayed in rhythm to his beat but it was The Gareth Fernandez Band that really got the night started. The band led by Fernandez was definitely a crowd pleaser especially with the ladies as the lead singer kept the band’s set as interactive as possible while still exuding smoothness with his vocals.
The best was definitely left for last. Charlie Lim, the clear-cut crowd favourite delivered an inspiring and powerful set filled with emotional tenacity. You could tell that Charlie Lim & The Mothership were pouring their hearts out with their emphatic movements across the stage.
Despite the poor sound system of the event, the corporate event-cum-music-festival was definitely a success. With the bands showcasing the Adaro headsets in their set, all that is left to wonder is if that translate into sales for Razer.