Have you ever thought about what goes on in the process of creating an ad? Below is a hilarious example of the process for creating an ad from Nissin Cupnoodles – for their new product Milk Seafood. After this, you’ll really appreciate what designers have to go through in trying to appease their clients while trying to keep their design integrity.
Here we have a perfectly normal ad that’s first proposed by the agency:
Then of course, there would be feedback. Here’s what came back – with a comment on making non-human fans.
This is what they came back with – with creepy pandas and scary eyes:
Of course, there’s usually another round of revision. This time with way more strange comments – note the comment on ‘cow running like a horse’ and ‘panda look like cow’:
Of course, designers persevere. And finally, we present to you the design clients think they want, but designers don’t want to produce:
While this isn’t a real ad campaign, Nissin has tweeted this hilarious process here. And just in case you were wondering, Nissin is known for being, well, weird: