Are you part of a fandom? Or are you looking to harness the power of fandoms? Whichever side of the coin you’re looking at, you can learn how to cultivate a fanbase and create the hype with ESSEC’s Global BBA.
As a leading global business school, ESSEC’s classrooms teach from real world perspectives and examples, from the hype of street fashion to the allure of nostalgia marketing through pop culture.
