2017 was an exciting year for radio – never have we seen so much activity in the industry this decade. First, Mediacorp shut down Lush 99.5, then it rebranded 938Live to 938Now. Shortly after, SPH Radio announced that it was launching Money FM and Hao FM in 2018. Later in the year, Mediacorp, started aggressively promoting its Chinese stations. It’s 2018 and we are just getting started.
Green is an understandable choice for a business station, but the graphics might be a little too dull for a business station which also wants to talk about how you should enjoy with your money. The ads look like they came right out from a business presentation.
After 23 years in Chinese radio broadcasting, Mediacorp’s new campaign aims to refresh the image of each station to cater to younger audiences.
Mediacorps Chinese Stations
Love 97.2FM, Yes 933 and Capital 95.8 FM have been around for a long time – Mediacorp just celebrated 23 years of Chinese radio. All 3 stations have nice, modern logos rolled out over the past few years and this campaign adds additional colour into their already exciting identities.
By tidying up each identity to create a strong and cohesive voice for each station, Mediacorp definitely knows the benefits of consistency in branding.