Usually, the hottest new app among teenagers tend to be new applications adults haven’t heard of. But this time, a familiar name is making an amazing comeback : Pinterest.
Pinterest was once hailed as one of the most promising social networks in the world. However, in a world dominated by TikTok and Instagram, it became one of the “other social apps” that some people use along with Snapchat and Twitter. However, the world suddenly changed for Pinterest last week: it became one of the most downloaded apps in the world overnight.
Pinterest skyrockets to one of the most downloaded apps in the world
On Saturday September 19th 2020, Pinterest suddenly skyrocketed to the top of the Apple App Store’s ranking of the most popular applications. This was especially surprising given that Pinterest’s app have generally hovered around top 30 to 50 in the ranking in the past. Not only that, it has been more popular than even apps like Instagram, TikTok, and Zoom in some major markets like the US, the UK and Singapore.
That it seems to be getting more downloads (on Apple devices) than TikTok is very important due to the importance of younger demographics for social networks: teenagers have historically been trend setters, and popularity among them have foreshadowed meteoric rise of various social platforms like Instagram, Snapchat and Tiktok.
And this trend was not isolated to just a few countries. Pinterest’s popularity is skyrocketing in dozens of countries around the world, all occurring around the same time. Is Pinterest reinventing itself as the next hot thing in the global social media industry?
Apple the Kingmaker: iOS 14’s customisable theme & teens
It turns out that gold literally may have fallen on its lap when Apple released its new operating system iOS 14 on September 16th. iOS 14’s new feature that allows users to customise their home screens and icons has been so popular that it has created its own theme of TikTok videos garnering over 2 billion views in the past few days already.
And where are teens looking for the perfect images for inspirations? They are flocking to Pinterest to share and discover ideas to jump on the bandwagon. A simple search on Twitter for “ios 14 pinterest” shows a plethora of results where people are sharing their latest iPhone background and icon themes, and they are all using Pinterest to do so.
Of course, iOS 14’s new homescreen customisation could be a fad that ends once everyone has set their backgrounds.
Read the original report here.