Which E-Commerce Site Has the Best Value for Singaporeans? | campus.sg

e-commerce Singapore
Photo by Andrea Piacquadio from Pexels

Ever since the outbreak of COVID-19 and the start of Singapore’s “stay-at-home” order, many e-commerce websites have seen an increase in customers, as more Singaporeans switch to online shopping. While brick-and-mortar stores have their benefits, online shopping comes with its own perks of cheaper prices due to lower operational costs and overhead.

However, do all e-commerce sites provide the same great deals to their customers? ValueChampion explored how 4 of Singapore’s largest e-commerce platforms compare on price across 73 everyday products.

Key Findings

  • While Shopee and Lazada are the most popular e-commerce sites in Singapore, Qoo10 and Amazon consistently have the lowest prices across categories, costing 10.97% and 4.55% less on average than their competitors
  • Amazon dominates the household and food & drink categories, while Qoo10 dominates the electronics, games & puzzles, health, and literature categories.

Overall, Qoo10 had the cheapest prices on average out of all the e-commerce platforms, with 35 out of the 73 items being the cheapest. Prices were typically 10.97% cheaper than average. Amazon was the second cheapest platform, with 30 items that averaged 4.55% cheaper than average. In contrast, Singapore’s most popular e-commerce site, Lazada, was 15.97% more expensive on average for the categories.

Certain Platforms Dominate Different Shopping Categories

While Qoo10 is generally the cheapest e-commerce site, there are still instances where you can find cheaper products on other platforms. For instance, while Qoo10 was the price leader in the electronics, health, games & puzzles and literature category, with prices ranging from 14.23% to 28.42% below average, Amazon specifically controlled the household and food & drink categories, with prices 10.14% to 11.08% below average.