All for Arthur


The Fray Highlights Arthur’s Day Celebrations












By Ana Larae

1,759 of Guinness’s boldest fans came together the celebration of Arthur’s Day with double platinum record artists, The Fray, headlining the night.

Held at The Promontory@Marina Bay, the specially constructed pint-shaped concert arena was the place to be for all party goers and beer aficionados alike. Kicking off the night were performances by the winners of the ‘Play on the Day’ competition, Ellipsis – a quartet of three guys and a girl who were hand picked to open for the Fray.

With the humid evening heat, the air-conditioned setup was an excellent venue for everyone to relax with their complementary pint of Guinness stout. The brand has definitely delivered a bigger, better concert-going experience where guests can chill at the al fresco lounge with the enticing aroma of slow roasted kebabs next to them or rock out to The Fray with their pint in the concert hall. Good food, good music, good company – what more could you ask for?

The Fray came out with hits like “How To Save A Life”, “You Found Me” and “Over My Head (Cable Car)”. Guests stomped their feet to the rhythm as they raised their pint while air mouthing out the lyrics.

On top of the festivities, areas providing photo walls and two ‘bold challenge’ stations were available for brave participants to try their hand at the Boldest Busker and Cheers to Arthur activations.

For long time Guinness lovers, a chance to peep into Guinness history was set up for all to see at the memorabilia showcases which displayed Guinness’ 144-year old legacy, from past to present day.

Items such as stone ware beer bottles and miniature models were displayed in mint condition from the mid-1900s.

The event was truly one to remember for all Guinness enthusiasts as they ogled at the brand’s deep history, surround by like-minded aficionados sipping on their liquid gold. For all 1,759 of their boldest fans, the night was more than cheers to good beer, but cheers to a legacy, as they raise the iconic pints and proclaim – to Arthur.