As Good As i.t Gets

Launch of i.t Label’s Singapore Boutique


by Rashida S. Arsiwala and Lim Yen Siu

Fashion-loving people of Singapore, rejoice! There’s a brand new reason to call Singapore a regional fashion capital. Hong Kong-based multi-label store i.t has finally arrived in Singapore! The very first outlet of the concept store in Singapore opened last week at Wisma Atria, in the swanky Orchard Road area.

The store houses six Hong Kong and three Japan brands. The brands — Izzue, B+AB, 5cm, Tout à Coup, Fingercroxx & Venilla Suite (all from Hong Kong) and Mysty Woman, Pageboy and As Know As De Base (all from Japan) — cater to a discerning clientele.

A label with a cult following in Hong Kong, i.t caters to men and women in the 20-35 age range. Spread across 10,200 sq. ft. on the third level of Wisma Atria, the store has ample space to display the brands to their best potential. Women’s clothing is available only in sizes 38 and 40. it

Collections range from army style to grungy street fashion to sporty casual and even to high street and formal wear. Accessories such as bags, caps and belts are also stocked in-store. Stylish platform shoes for those brave enough to don them stand out this season.

The store’s opening preview party was hosted by famous local personality Rozz and attended by the likes of Eunice Olsen and Hossan Leong. The upbeat atmosphere energized shoppers, who perused the collections eagerly. Some attendees even made purchases right off the bat. For those of us worried about missing out, fear not – i.t officially opened on Thursday, June 20.

Head to Level 3, Wisma Atria, Orchard Road, and grab the best that Hong Kong and Japan have to offer, at this funky new store. We definitely had a superb time at the inaugural function!


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